Mixtiles

What do you do when customers hand you imperfect pictures, but your business depends on delivering impeccable prints?

For Mixtiles, the solution was tapping into new technologies.

This popular consumer and pro print company creates printed framed pictures that you can stick to any wall and move around without damaging the paint. By every measure, it’s a thriving, successful company.

However, before they started using Perfectly Clear, they were dealing with one particular snag in their workflow.

The source images they use to make their prints often come from their customers’ mobile phones, where the photos frequently suffer from low resolution and bad lighting. And before Mixtiles can print them, they have to fix them.

That meant the Mixtiles staff had to spend way too much time editing manually.

Aside from being slow and costly, manual editing sometimes results in image quality issues that can’t be fixed by hand—and inconsistent image quality means more returns.

“We were getting pictures of family vacations from different times of the day. The discrepancy in lighting between all times of the day makes printing difficult, because the colors are washed out or the exposure was wrong.”

Dolev, Mixtiles

To find a faster solution, Dolev and his team first tried adopting an automatic editing tool from a competing automatic photo editing provider. Unfortunately, it didn’t deliver the results Mixtiles needed.

Enter Perfectly Clear

“Unfortunately, the first automatic editing tool we tried didn't work 99% of the time and didn't scale with us as we were growing. So that brought us back to our original challenge. We needed a completely automated solution that produced the image quality that performed to our high standards.”

Dolev, Mixtiles

Mixtiles decided to implement our automated technologies for Color Correction, Retouching and Creative LOOKs using the Perfectly Clear WebAPI.

Automatic Color Correction has over 40 intelligent corrections that adjust exposure, tint, vibrancy, skin tone, and more, by analyzing the image and applying the proper correction based on what it needs. Users simply upload their image and can choose to automatically color correct it!

Retouching unmasks beauty, while keeping it real. There are eight retouching tools, from skin smoothing and shine removal to teeth whitening and enhanced eyes that sparkle.

Creative LOOKs offers 120+ lookup table-based transformations that ensure consistent color mapping and predictable results across a range of different images.

The result?

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  60% reduction in dark image complaints
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  40% reduction in complaints for all other filters
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  20% reduction in complaints with silver filter

Plus, Perfectly Clear helped Mixtiles go from 5 in every 1,000 photos having complaints to just 1 in 1,000.

“If you need consistent color corrected results at scale from technology you can trust, I highly recommend trying Perfectly Clear.”

Dolev, Mixtiles

We Have a Photo Editing Solution for Your Business

Whether you’re looking for a cloud-based Web API, an SDK, or a complete software application, we can help. Our Perfectly Clear core can be implemented anywhere. Browse our solutions to get started, and don’t hesitate to contact us with any questions. We look forward to hearing from you!